In the late 1971, IBM launched a new form of storage medium as a component of certain products. The next year, Memorex started selling the drive individually. This drive, known commonly as a eight inch floppy disk, only stayed around for 5 years, before an upgraded disk, with a smaller form factor of 5 1/4 inches, came to life. Throughout the next few years, manufactures toyed with different recording formats, trying to maximize the storage capacity of the disks. The disk's popularity grew until in 1996, it was estimated that there were five billion standard floppy disks in use. But again, the storage industry was in for a change. In 1998, Apple led the charge with removing the floppy drives from computers, and replacing them with CD drives. In 2003, Dell announced that floppy drives would no longer be standard on the Dimension lines of computers, although you could still have one installed as an option. By 2007, only 2% of new computers contained floppy disk drives. Today, floppy disk drives are still used in some instances when USB devices are not usable on the motherboard or in some older industrial automation projects.